Blog - Fluency
Our blog explores the challenges and opportunities that exist while growing and scaling a digital advertising business.
Scalable multi-location advertising on Waze
Sep 17, 2020 by: Dillon Lane
Air travel in August 2020 was down 43% compared to 2019. As a result, more and more consumers are driving as their primary source of travel (93% according to Google). With schools and offices beginning to open again and holiday travel around the corner... How are you reaching your potential customers during their travels?
Chances are, if you’ve found your way to this post, you’re familiar with Waze. If not, Waze is a crowdsourced navigation app that seeks to provide a better driving experience for all. It allows users to relay information on everything from traffic patterns to the locations of accidents, police officers, and even potholes. With more than 130 million active daily users, averaging 10+ hours of monthly in-app usage, Waze has quickly become the newest way to reach your target audience during their commute and importantly on the way to points of purchase.
Waze Local allows you to connect with potential customers through three ad types: Branded Pins, Zero-Speed Takeover, and Promoted Search. Waze requires a minimum monthly budget of $60 per month in order to take advantage of them.
