Blog

Programmatic Execution at Scale: Key Considerations for 2025

Programmatic advertising continues its rapid evolution. Emerging formats like DOOH and audio are creating new opportunities amid privacy-first approaches and the shift toward quality ads over quantity.

Intelligent Advertising Operations: How Muse AI Powers the Digital Workforce

Advertising’s future is AI-powered: your team should be, too. Muse can help you overcome inefficiencies, save time, and drive better outcomes at scale.

Enterprise Programmatic Advertising Guide: Benefits, Trends, and More

Learn the many benefits of programmatic advertising, top trends for 2025, and how DSPs are shaping enterprise strategies to improve ROI

Advertising Leaders’ Biggest AI and Automation Implementation Challenges: A Recap from Mirren Live

Advertising leaders shared their challenges, ideas, and goals for AI and automation within their AdOps during a Mirren Live 2025 mastermind session.

How Automated Campaign Reporting Streamlines Enterprise AdOps

Automated advertising reporting tools help enterprises eliminate manual work, activate real-time insights, and integrate paid media reports into current BI tools.

Building Scalable AdOps with AI and Automation: Lessons from POSSIBLE 2025

Scaling your AdOps requires tech that amplifies human expertise. Here are four ways Intuit SMB Media Labs uses automation and AI, as shared at POSSIBLE 2025.

How to Scale AdOps AI Workflows with Automation for Higher ROI

Struggling to capture ROI from AI? Learn why automation is a force multiplier for AI, turning creative and analytical outputs into actionable AdOps workflows.

Marin Software is Shutting Down: What You Need to Know and What To Do Next

Facing the Marin Software shutdown? Here’s how to keep your PPC and paid social campaigns running smoothly while you evaluate a new advertising platform.