BURLINGTON, VT, July 18, 2018 /PRNewswire/ -- Digital advertising agencies now have access to the most scalable, AI-driven ad platform with Fluency. Founded by some of the sharpest experts in the fields of ad tech, mar tech, engineering and client relations, Fluency is a business-to-business (B2B) ad platform provider that brings automation and efficiency in advertising to new levels.
Fluency's clients are industry-focused digital advertising and marketing agencies that service small and medium-sized businesses (SMBs) in vertical markets. To date, these digital marketing agencies have had to choose between investing in an expansive in-house team to build and manage a proprietary platform, or partnering with a platform provider that has limitations in scalability, personalization and reach. Fluency built its platform from the ground up to address these gaps and more to bring the sophistication of enterprise-level programs to agencies servicing advertisers of any size.
"Digital advertising agencies, whether they realize it or not, are caught in the middle of ineffective options, all resulting in poor performance that results in churn of staff and clients," says Mike Lane, co-founder and CEO of Fluency. "Our team recognized this and knew we could fix it. By using AI and our deep experience in adtech and programmatic buying, we are serving up sophisticated automation - it is the only way for agencies to grow, scale and outperform the competition."