We recently published an article explaining the benefits of maintaining Optimization Score recommendations for your accounts, and how Fluency can help identify accounts in need of improvement at scale. A reminder that, "Advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions", says Google. In our second installment on Fluency's Google Optimization series, we will demonstrate how Fluency partners can set rules at the MCC level to improve their portfolio at scale.
As Google continues to improve performance by leveraging Optimization Score, Fluency is committed to ensuring our partners can automate these improvements at scale. As of today, Fluency partners can select Optimization Score recommendations at the MCC level and universally 'accept' or 'reject' by client labels. Adding the client label element allows Fluency partners to ensure that where certain optimization scores should be accepted for certain client types and not others, automation at massive scale is still possible.