Blog - Fluency

Our blog explores the challenges and opportunities that exist while growing and scaling a digital advertising business.

How to Leverage Google's Optimization Score at Massive Scale

In May of this year Google released access to their new Optimization Score data within their API. Fluency Engineers took full advantage, making Fluency one of the first platforms to fully integrate and utilize this data point within our Platform.

The Optimization Score is available within Fluency from both the Account and campaign level (relevant to Google Search ads and Shopping ads). The score indicates the associated percentage passed back from Google based on certain AI recommendations; a value between that of 0 and 100%. As your account Optimization Score approaches 100%, Google believes your account structure is approaching their best practices. Google will give you suggestions along the path to improve your score, therefore bringing your account closer to their designated optimal state. These AI recommendations are easy to follow in Fluency and for those who are familiar with the platform know the ease/functionality behind accepting AI recommendations at mass within the tool!

Remote Working for Digital Marketing Teams

There has been a sudden surgence in remote workers due to state mandates to work from home if possible. This is a new experience for many employees and with this comes the management of remote workers. With 3.2% of US workers previously working remotely at least half the time and the potential for roughly one-third of US workers to enter the remote workforce, there are going to have to be adjustments made to how companies are operating. There are several areas that businesses should focus on to be successful: communication, employees needs for remote work, and remote work focused software.

5 Ways to Manage Business Through a Pandemic

With updates flying in every minute, The COVID-19 pandemic is spreading rapidly. As the situation changes, many businesses are unsure of what steps to take to mitigate risk, protect employees and support customers. At Fluency, your business and your clients are extremely important to us. We’ve put together a list of 5 ways you and your business can manage your safety while supporting your clients.

Automated Digital Advertising Solutions for Unprecedented Times

Businesses large and small, and across verticals, are facing unparalleled challenges - and lower margins - as a result of today’s uncertain economic climate. The need for prescient, creative solutions to your ongoing digital advertising strategies has never been more apparent. Businesses that are able to adapt quickly to changing consumer behavior are well suited to thrive in these unpredictable times.

In 2020, 90% of the Digital Advertising workload will be done by Robots

Nearly everyone has automated 10% of the management of their digital advertising portfolio. Before you go patting yourself on the back, pay attention to what has happened in the past 2 years. The tides have dramatically changed and there is now a race to automate 90% of digital advertising. If you think it isn’t possible, you need to question that thought. The winners are currently adopting this shift and the losers will be left behind unable to compete on price or performance.

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