Scott Gale

Chief Technology Officer and Co-Founder
LET'S CHAT

Scott Gale is the Chief Technology Officer and Co-Founder at Fluency, the Digital Advertising Operating System. Scott leads Fluency's engineering team in developing software that automates advertising workflows, eliminates manual tasks and enables smarter, faster decision-making.

Before founding Fluency, Scott spent much of his 30+ year career at Dealer.com (a Cox Automotive brand), a pioneer in digital marketing for the automotive industry. He is also an active angel investor and advisor to several technology companies.

Blog
January 31, 2025

Bi-Directional APIs: Benefits and Use Cases in Digital Advertising

Bi-directional APIs are a must for digital advertising. Learn about their benefits, use cases, and impact on operational efficiency and campaign management.

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