Automatically reach Amazon's audience, at scale
Fluency automates Amazon DSP campaigns from setup to reporting, so your team can run one of programmatic's fast-growing channels without adding overhead.
Run Amazon DSP at scale — from campaign setup and launch to optimization and reporting.
Amazon DSP campaigns, built and launched automatically
Build and launch campaigns directly in Fluency, with no separate Amazon-only process and no new naming conventions to learn. Your team's time goes to strategy, not setup.
Amazon's audience data, at Amazon's scale
Target Amazon's shopper and streaming signals, then reach them across Prime Video, Twitch, Fire TV, Thursday Night Football, and the open web.
Already running Amazon DSP? Don't start over
Sync your live campaigns into Fluency and see them next to every other channel. Start read-only, then bring pacing and management under the same governances as the rest of your spend when you're ready.
Everything you need for Amazon DSP at Scale
Multi-format execution
Launch Display, Online Video, and Streaming TV from one workflow.
Automated flight creation
Recurring budgets spin up new flights automatically. No manual rebuild every month.
Global audience management
Control audience segments centrally, across every account and campaign.
Premium inventory access
Reach placements across Amazon O&O, publisher direct, and third-party exchanges.
Amazon Audiences, built in
Activate Amazon's first-party segments directly inside your campaigns.
Blueprints-powered automation
Launch and manage campaigns directly from your own data sources.
Unified cross-channel reporting
Real-time reporting across every channel, campaign, and account, in one view.
Creative management automation
Attach Display, Video, or Streaming TV creative and push it live, directly from Fluency.
