Fluency Partners & Integrations
Fluency seamlessly connects with the platforms and tools that power your advertising operations—enabling real-time data flow, automated optimizations, and unified performance insights across your entire marketing ecosystem.
Advertising API Partners
Fluency connects with leading advertising platforms through bi-directional APIs, enabling real-time data exchange for seamless campaign execution. Our integrations allow you to launch, manage, optimize and scale campaigns across channels—automating account creation, budget management, creative updates, and performance tracking, all from one OS. Our teams can also partner with you to create custom integrations with a wide range of providers.
As a certified partner with top publishers, Fluency keeps your strategy aligned and our capabilities at the forefront of an ever-evolving ecosystem.
Integrations and Connections
Maximize efficiency by integrating Fluency with your CRM, analytics tools, data warehouses, and business intelligence platforms. Our flexible integrations ensure that your advertising data flows seamlessly across your tech stack without manual exports or data gaps.
CRM
Analytics & Inventory Integrations and Data Sources
Cloud Storage & Data Systems
Fluency connects your advertising workflows to the systems you already rely on—from DAMs and ERP platforms to analytics and reporting tools. Beyond our featured integrations, Fluency can ingest and activate any structured data format, including CSV, TSV, JSON, or XML files, from virtually any source and put it to work across your campaigns automatically.
Frequently Asked Questions
Fluency is built to work with any structured data format you have. Whether it’s CSV files, TSV files, API endpoints, or database connections, we can incorporate your data into campaign automation. Our platform processes over 100,000 data signals to power your advertising—if you have the data, we can use it. Reach out to discuss how we can make it happen.
A bi-directional API is more than just an integration—it’s the foundation for seamless, real-time communication between your agency, advertising publishers, and marketing technology stack. By enabling two-way data transfers, you unlock automation, scalability, and efficiency across all facets of campaign management.
Key Benefits:
Real-Time Campaign Management
- Instantly create, modify, and optimize campaigns across multiple publishers from a single system.
- Bulk updates for budgets, creatives, and campaign elements across all channels simultaneously.
Cross-Channel Budgeting & Optimization
- Dynamically move and reallocate budgets across publishers based on performance.
- Automate budget pacing and adjustments to maximize ROAS without manual intervention.
Seamless Multi-Platform Execution
- Launch and manage campaigns at scale without being restricted by platform-specific workflows.
- Easily push inventory-based ads and refresh creative assets across multiple ad platforms.
Data-Driven Insights & Reporting
- Enable real-time, two-way data transfers between publishers, your CRM, analytics platform, and third-party tools.
- Quickly generate custom dashboards and cross-channel reports without manual data exports.
Scalability & Workflow Efficiency
- Automate new account creation and campaign setup, drastically reducing time-to-launch.
- Enhance team productivity by centralizing operations through a single interface.