"I got into web technology and advertising systems in 2007 when I joined Dealer.com. It provided a wonderful culture to disrupt the norm, explore what’s possible, and move fast. I had fallen in love with “big data” before it had a name, and Dealer.com brought me to a place where I had huge data sources. I was using my mathematical background and knowledge of computer systems to solve some pretty interesting problems."
Eric Mayhew, Fluency Co-founder and CPO, was recently interviewed by MarTech and had a lot to say about the path to helping revolutionize digital advertising.