Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World
Fluency, the leading Digital Advertising Operating System (DAOS) for agencies and large enterprises was selected as the winner of the “Marketing Automation Innovation Award” in the 8th annual MarTech Breakthrough Awards program. The program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales, and advertising technology industry today.
The Automation Innovation Award recognized Fluency’s groundbreaking automation and dynamic optimization capabilities. Fluency centralizes all major aspects of digital advertising execution and management into a single system so advertisers can scale complex strategies across walled gardens and the open web with transformational efficiency.
As a result, advertisers can instantaneously create, launch, and optimize thousands of unique campaigns—all guided by pre-set strategies, live performance data, and KPIs. Historical data and current trends also help predict and enhance future campaign performance for proactive strategic adjustments.
“Fluency is setting a new standard for managing and optimizing digital advertising in a complex, multi-channel environment,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Fluency distinguishes itself through comprehensive integration, advanced automation, strategic scalability, and intelligent creative development. These features reduce the operational burdens of digital advertising management by automating the entire campaign lifecycle, from setup to optimization.”
The Fluency OS is supported by end-to-end advertising AI that further streamlines key operational processes, including brand-compliant creative development, reporting and analysis, and strategic changes. This empowers marketers to quickly generate, refine, and test creative content while ensuring campaigns remain aligned with brand standards.
“We’re honored to receive the ‘Marketing Automation Innovation Award’ from MarTech Breakthrough,” said Mike Lane, CEO of Fluency. “We created Fluency to help our clients transform their processes and exponentially bolster their results. We’ll continue to fuse our technology with our clients’ operations and strategies to automate processes, enhance productivity, and, ultimately, maximize their long-term growth.”
The MarTech Breakthrough Awards program recognizes the standout innovators, leaders, and visionaries in the global marketing, sales, and advertising technology industries. For nearly a decade, the awards have honored breakthrough solutions across the full MarTech spectrum: AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing, and more. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.
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About Fluency
Fluency is the only Digital Advertising Operating System (DAOS) engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising content generation, execution, management, and optimization. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $2b in annual ad spend and routinely ranks #1 for performance and client support on G2.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
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