AIThority has published an in-depth piece written by Fluency co-founder Eric Mayhew that details foundational elements your team should consider when standing up a PPC content strategy. Dig into the details here.
![A portrait photo of Eric Mayhew against a colorful background.](https://cdn.prod.website-files.com/61ef1b5b4a93b113e7063e5b/6244d3191dccd90a65c33156_Eric-Mayhew.jpg)
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Knowledge Transfer: Bid Management Basics with Eric Mayhew
Posted on
December 12, 2018