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How to Overcome Your Ad Ops Capacity Crisis: A Playbook for Automation, AI and Data Activation

Adops teams face a “crisis of capacity.” Leveraging AI successfully while incorporating emerging media and increasingly complex data are adding complexity to the already challenging process of orchestrating and managing multichannel campaigns.

In his latest article, Fluency President and CPO Eric Mayhew breaks down these emerging forces and offers a playbook you can apply to:

  • Evaluate and audit your operations holistically
  • Identify how you can apply automation and AI to tech enable your teams and processes 
  • Create an action plan aligned with your unique goals and value proposition

For all this and other tactics and insight on how to cultivate a culture of innovation and quickly adapt to changes, check out the full article!