Fluency, the digital advertising operating system for scaling paid media operations across all major channels, announced that it has won the 2025 AdExchanger Award for Best Account Support. The honor recognizes digital advertising and marketing technology companies demonstrating exceptional client support and driving impact in the rapidly evolving advertising ecosystem.
As many AdTech companies shift toward automated chat systems and static knowledge bases, Fluency prioritizes personalized, human partnerships with clients. The company combines the automation and AI capabilities of its platform with hands-on expertise from a team of professionals who have deep experience across all facets of digital advertising, as well as learning and development resources geared toward all types of learning styles. This fusion of technology and human insight enables clients to execute campaigns at unprecedented speed and scale across search, social and programmatic channels–without sacrificing the personalized guidance that drives long-term success. Fluency currently powers over $2.5B in annual media spend and 250,000+ monthly campaigns for leading brands and agencies.
Fluency’s team works closely with clients from platform implementation onward, providing ongoing support to optimize campaigns, streamline operations and unlock organizational efficiency. This consultative approach is tailored to each client and includes direct support, access to engineering and technical resources, operational consulting and extensive on-demand training materials. Fluency’s model backs agencies and brands like Dealer.com, which scaled its advertising operations across 3,000+ clients–eliminating 208,000+ manual labor hours, accelerating campaign launches by 3x and significantly improving performance across channels like PPC, Facebook and programmatic advertising.
“We empower our clients to constantly challenge the idea of what’s possible through our combination of innovative technology and human-to-human partnership,” said Tomy Szczypiorski, VP of Client Services at Fluency. “This recognition is a testament to the pride our team takes in ensuring our clients’ success every day, and we look forward to continuing to empower their growth.”
The AdExchanger Awards recognizes and celebrates excellence in advertising and marketing, particularly in the areas of programmatic media, marketing technology and data. They honor campaigns, innovative technologies and leaders who are pushing boundaries, setting benchmarks and shaping the industry’s future. You can find the complete results of the 2025 AdExchanger Awards here.
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About Fluency
Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising content generation, execution, management, and optimization. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $2.5B in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc
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