Advertising execution is entering a new era of opportunity, powered by technology and strategy. Whether you want to scale campaigns without scaling headcount, free your team to focus on strategy over execution, or bring governed AI into advertising with confidence — we've got your back.
OCTOBER 5-8
OPEN DAILY
Step into the AdOps Lounge
Adopting agentic advertising doesn't have to feel like a leap of faith. Stop by Fluency’s AdOps Lounge to chat through your workflows and governance questions with our team and see what's possible for your own operation. Want a more focused conversation? Sign up for a one-on-one consultation in our dedicated space next to the lounge. Our team will bring over 8 years of agentic automation expertise to the conversation, and put it to work on your behalf. And yes, there are snacks, swag, and a happy hour cocktail waiting for you. Open daily throughout the week. Check back closer to Advertising Week for more programming details.
TUESAY OCTOBER 6
3:30-5 PM EST
A Happy Hour with Amazon Ads
Amazon Ads Agent (formerly Amazon DSP) puts your ads in front of proven purchase-intent audiences on Prime Video, Twitch, and Thursday Night Football. The catch has always been getting there — accounts, targeting, and structure built by hand, campaign by campaign. Join Fluency and Amazon DSP leadership for themed drinks and a first look at the integration that lets you activate the channel in seconds, not days. Bring your questions about Amazon Ads Agent's capabilities and how to scale DSP execution across your media portfolio. RSVP for the happy hour below.
WEDNESDAY, OCTOBER 7
11:30 AM EST
The Agentic Agency: How Goodway Group Safely Scales Cross-Channel Advertising
Join us to see how a Goodway Group, a leading national agency has put agentic automation to work, connecting systems and running integrated campaigns off live data across complex, multi-location programs. We’ll cover the architectural decisions that made it work, the governance model that keeps it safe across a diverse client base, and the results it delivered. You’ll leave a clear picture of how to leverage AI and automation successfully, safely and cost-effectively at scale.
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Run a safe, secure agentic advertising operation
Not sure where to start with agentic advertising? We’ve got you covered. Our product and enterprise teams are on-site all week to guide you through the right approach and infrastructure for your operation. Pre-schedule time with them through the form below.
