It all started when our founding team set out to solve a problem they knew all too well. Having built a digital advertising organization that served thousands of local advertisers in a highly regulated industry, it became clear that the promise of digital advertising was falling short of the reality of delivering it.

Tasked with launching and managing thousands of locally-targeted campaigns, our team quickly learned that existing tools and processes were too cumbersome and costly. Data and campaign assets lived in too many different systems. Layers of settings and complexity in every ad channel created an endless cycle of manual upkeep and issue resolution. Reports were too hard to create, which meant that effective analysis was almost impossible. And the burden of stitching everything together fell to operational and strategist teams, who were forced to juggle separate systems and cobble everything together manually.

No solutions existed that solved this challenge. So we built one that could automate the most time-consuming work, freeing teams to focus on what matters—strategy, results, and growth.