< < < Fluency Blog

How Does Robotic Process Automation (RPA) Work? Part 1

How Does Robotic Processing Automation (RPA) Work?

Managing your digital advertising accounts–whether you have 20 or 20,000–can be extremely taxing and time-consuming. You’re likely all too familiar with how labor-intensive tasks constrict your team’s capacity and impact their strategic contributions to performance.

In today’s digital landscape, there are many tasks that can, and frankly, should be automated to help streamline your team’s efforts and help them better leverage their time more efficiently. This is where an advertising automation platform solution comes in, such as robotic process automation (RPA).

What Is Robotic Process Automation (RPA) in Digital Advertising?

RPA in an advertising automation platform enables the programming, deployment, and management of intelligent systems. Before automation, processes dealt with repetitive, time-consuming tasks as part of managing a portfolio of advertising accounts.

RPA is also completely customizable and can learn and understand data and inputs based on your specific campaign goals. The best part? It does all of this with unmatched speed, consistency and accuracy as far as digital advertising solutions go.

How Does RPA for Advertising Solve Common Challenges?

Robotic process automation helps combat common challenges marketing and advertising professionals face today. Arguably, one of the biggest pain points for marketing and advertising specialists is around time. Before automation, specialists could spend up to two weeks each month manually updating their campaigns.

Another common challenge marketing and advertising specialists face when utilizing a manual approach is issues with their monthly budget, such as under and overspending. This can unfortunately lead to challenges, such as difficult customer conversations.

With an RPA-powered advertising solution, many of these common challenges can become a thing of the past. Specialists can start automating their campaigns. Budget errors can be avoided altogether with customized budgeting tools that provide accuracy–all with the easy ability to manipulate changes at the push of a button across multiple channels, platforms, and accounts. One budget can even be shared between channels and adjusted to reach unique account goals.

Looking for an RPA Advertising Solution?

Now that you understand how RPA advertising works and how it can mitigate common business challenges, we want to introduce you to the solutions we provide. At Fluency, we provide an RPA advertising solution that solves all your biggest pain points so that you’re able to scale your business as quickly as we can automate it. With the Fluency RPA for advertising platform, you can operate more efficiently and effectively each month, thus allowing you to spend more time on strategic business objectives and less time manually updating your campaigns. The result? Increased competitive advantage in your industry, and optimized market share growth opportunities. Are you ready to start reaping the benefits? Request a demo, today.