The digital advertising landscape is experiencing a transformative shift thanks to AI, opening up a world of unlimited possibilities for ad operations. However, strategically integrating it into an advertising automation framework is key.
Fluency’s President, CPO, and Co-Founder of Fluency, Eric Mayhew shares a breakdown of what’s now possible with AI and automation at the 2023 MarTech Conference. If you missed it, you can watch the full event now. By the end of the session, you'll be equipped to:
- Understand the tangible benefits of automation and AI in advertising.
- Assess your preparedness for automation integration.
- Comprehend the synergy between automation and AI, and how to effectively utilize both.
- Harness the advantages of AI while mitigating the risks that often come with its usage.
Free your program success from the limitations of headcount and resources and start empowering your teams by watching the on-demand session today.