The Value of Eliminating Low Value Work

The Value of Eliminating Low Value Work

launching-improved-performance

Fluency is a data-driven automation platform for digital advertising. Some of the largest agencies and in-house marketing teams in their respective industries - from Automotive to Flooring - have selected Fluency to power their business.

On sales calls when we talk about Fluency’s impact on our partners, our President likes to joke, “What if your top SEM/Social Specialist had an extra set of hands?” followed by, “What if that same person had an extra thousand sets of hands?”

One of the most powerful elements of our platform is that we do not provide opinionated automation that enables scale with ‘Fluency’s idea of what good looks like’ … We enable our partners to leverage their data and unlock their very best and most granular decision making, at scale. The impact that we have on our partners business is dramatic as described to the CEO at an enterprise digital marketing company:

"Using Fluency, we have been able to reduce our headcount by 50% and increase our book of business by 200%.”

While comments like the one above are commonplace and wonderful; there is another success story brewing inside our platform, and that is the performance improvement of accounts under our management. We recently blogged about the performance gains at Union Street Media, a leader in real estate digital marketing. While we’d love to take credit for the performance gains at USM - and others - the fact of the matter is that Fluency is not the strategy. Fluency is the platform that allows our partners to unlock their very best strategy at scale.

With that in mind, we felt it was time to celebrate the brilliance of our partners, and the impact that our platform has had in combination with their strategy. The following metrics are a look at individual CID performance 90 days before and 90 days after an account launches on Fluency. This is a subset of thousands of CIDs that range in budgets from hundreds to millions of dollars in a broad range of industries.

conversion
cost-conversion
CPClick-Metric-Comparison
CPConv-Metric-Comparison

It can be easy to manipulate individual metrics in isolation. It becomes much more difficult to move all critical metrics in the desired direction - at once and at scale. In the metrics above, we are encouraged that CPL decreases more than CPC - a reflection of our partner’s ability to unlock more targeted advertising. Chances are, our partners have always known how to produce these enhanced results. The trouble was always how to accomplish these granular yet significant changes without hiring another 2, 5 or 10 people.

We love what we do and we love doing it alongside some of the very best digital marketers on the planet. This post is in celebration of our partners. If you are interested in learning more about Fluency, we’d love to hear from you.

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