SMX is back – live and in person.
Connect with us in Boston and see how combining automation with AI agents can cut campaign launch and management time by up to 90%
Join the industry’s top search marketing experts at SMX Advanced for cutting-edge insights, deep-dive sessions, and next-level strategies. Designed for experienced professionals, it’s where search marketers stay ahead of the curve.
Don’t miss our live sessions!
15-minute theatre session: How to cut search, social, and programmatic campaign execution time by 90% using Fluency's Digital Advertising Operating System
In today’s fast-moving ad landscape, success requires a scalable, agile, and integrated media strategy. Yet many teams still rely on outdated tools and manual workflows -- causing burnout, inefficiency, and weak performance.
Join experts from Fluency to learn how to centralize, automate, and scale multichannel campaign management using a digital advertising operating system. You’ll see real use cases on launching and optimizing search, social, and programmatic campaigns directly from data sources, including a case study in how to combine AI agents with automation to cut campaign launch and management time by up to 90%.
After this session, you'll be able to:
- Seamlessly connect account, creative, inventory, and location data—no more stitching together separate systems.
- Build content at scale while staying compliant.
- Use automation and AI to dynamically optimize your strategy as your data changes.
- Automate reporting and insights to keep every stakeholder aligned while eliminating
hours of manual work.
Presenters:
- Andy MacLeay, VP of Engagement & Channels, Fluency
Date and time:
- Thursday, June 12 | 3:40 - 3:55pm ET
Location:
- Theatre
30-minute theatre session: The success of the digital workforce: Combining AI-driven creative with automation to power efficiency and performance
Breakthroughs in AI and automation are enabling performance advertisers to run inventory-driven campaigns across search and social channels faster and more efficiently than ever. The key is connecting inventory, strategy, and campaign data into one scalable system.
Join Andy MacLeay and Johan Sundstrand, CEO of Phyron, as they share a case study in end-to-end automation—from integrated data and inventory feeds to AI-generated creative and targeted delivery on Meta. You’ll learn how the process eliminates manual work, allows Phyron’s existing staff to expand their strategic impact, and how search professionals can apply the same framework to scale search, YouTube, and programmatic.
After this session, you'll be able to:
- Understand how a major agency is connecting their entire ad workflow—data, inventory, execution, optimization, and reporting—into one system.
- Test and deploy AI-generated creative with control, security, and scale.
- Use one central system to manage an integrated strategy including search,
social, video, and programmatic. - Turn dynamically generated creative using API connections and automated strategies into an “always-on” machine - find new performance through testing, socialize those wins through the campaign structure, and optimize performance at scale through intelligent automation.
Presenters:
- Andy MacLeay, VP Channels & Engagement, Fluency
- Johan Sundstrand, CEO, Phyron
Date and time:
- Thursday, June 12 | 2:00 - 2:30pm ET
Location:
- Track
