Fluency has partnered with AW360 for a four-part podcast series called Accelerating Ad Ops: tech-enabling your teams to deliver more results at less cost. In each episode, you'll learn from our in-house experts and successful clients on how tech enables advertising teams to deliver more results at less cost.
In this first episode, Eric Mayhew (Chief Product Officer, President, and Co-Founder at Fluency) sits down with host Richard Larsson to discuss the current state of AI and automation within digital advertising.
Many people assume that AI and automation serve the same purpose in digital advertising. However, AI and automation both play distinct roles in daily ad operations processes—and you need both to work together to achieve scalable success.
This episode dives into use cases for AI and automation in ad ops and busts some common myths about these two vital technologies.
Tune in now to learn:
- How AI complements automation for a robust, compliant advertising strategy
- Key considerations for automating within walled gardens vs. through a centralized platform
- How to mitigate the inherent risks of using AI
Listen now:
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In this second episode, Andy MacLeay (VP of Engagement and Channels at Fluency) teams up with Ben Gilbert, Senior Director of Advertising Innovation at Dealer.com, to delve into the critical components of a successful media mix, exploring strategies for leveraging automation to streamline operational complexities inherent in each channel.
Tune in now to learn:
- How a leading automotive advertiser effectively launches and tests new channels such as Amazon Sponsored Display on a large scale
- How to harness data, automation and AI to execute localized advertising as part of a national campaign in the most efficient way
- Operational pinch points to be on the lookout for and how to address those within your agency or brand
Listen now:
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In this third episode, Cassie Allinger (Senior Director of Growth Marketing at Wedgewood Weddings and Events), Rachel Bulla (SVP of Growth at Fluency), and Andy MacLeay (VP of Engagement and Channels at Fluency) join host Richard Larsson to explore how multi-location advertisers can successfully deploy branded campaigns across diverse local markets.
The discussion outlines how automation plays a crucial role in enabling strategic growth for multi-location advertisers. These topics are brought to life with real-world stories from Allinger and her experience running ads across 70+ locations.
Listen to the full conversation to learn how to:
- Automate tasks to enhance efficiency and reduce errors
- Align local campaigns with national branding for consistency
- Use automation to explore new media channels and boost agility
Tune in above or listen on your preferred platform below:
As the digital landscape evolves, the ability to effectively utilize data is what sets successful marketers apart. This episode, the final in our 4-part series, dives deep into the heart of what it means to be truly data-powered as we head into 2025.
Eric Mayhew, CPO and President at Fluency, and Taren King, Director of Product for Intuit SMB Media Labs, (Intuit's New Media Network Initiative) share their invaluable insights on how advertisers can harness data effectively to drive targeted marketing strategies.
Listen to the full conversation to learn how to:
- Understand how to go from being "data-informed" to "data-powered," and why it's vital to make the shift
- Navigate the ever-changing privacy landscape while keeping customer data secure
- Prepare for a cookie-less future by leaning into your valuable first-party data for your strategies
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