Blog - Fluency

Our blog explores the challenges and opportunities that exist while growing and scaling a digital advertising business.

What it Means to be an Expert Today

Creativity that resonates is the heart of every effective advertising campaign. Whether it’s digital, print, words, tunes, or a single image, strong creative connects brands to people.

It is for this reason that ‘advertising agency’ is synonymous with ‘creative agency’. These are businesses filled with artists of all mediums; from wordsmiths to music producers to graphic designers to videographers. Together, they create the perfect backdrop for a brand.

There are great agencies and there are good agencies. What distinguishes the two? Content. Not just decent content, but striking, compelling, unique content served for the broadest range of clients, regardless of industry. When you consider the brilliance of a ‘Don Draper’ type, it is not his or her deep knowledge of any specific industry or product. Instead, the expertise exists solely in the ability to solve problems and think creatively.

Do you have a failure to launch?

Your largest manufacturing partner calls you on a Friday with a unique, large and heavy opportunity. They’re releasing a new product and to jumpstart sales, they’d like to spend money in PPC at the local level for all of their vendors – and they’ve selected your agency to execute.

The math is impressive - $750 per account for all 900 certified vendors for 90 days = $2 million media buy! Today is your lucky day. There’s just one problem…