Blog - Fluency

Our blog explores the challenges and opportunities that exist while growing and scaling a digital advertising business.

Automation Drives Performance

In today’s competitive digital marketing climate, Agencies everywhere are building tools, making strategic partnerships and hiring the best and brightest to maximize performance for their clients. Finding great talent to keep pace with your business growth is becoming more difficult.

The most successful digital agencies are implementing automation on entirely new levels. Given today’s complex digital landscape and the ability for ads to be hyper specific, inventory and time based, and tailored to every shopper… Automation is the only way for digital agencies to grow and scale. And when you automate, you actually increase client performance, and the thought that it’s necessary to have people manually managing campaigns to increase performance is a myth.


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