Blog - Fluency
Our blog explores the challenges and opportunities that exist while growing and scaling a digital advertising business.
Today’s Ad Platform Dilemma: If You Built It, Will They Come?
Jun 04, 2018 by: Brian McVey
If you're like most digital marketing agencies today, you'll start by servicing your clients’ advertising directly in the respective search engines (AdWords, Bing Ads Editor, Facebook Ads Manager). As your agency grows it's client base and Strategists team size, it becomes clear that it is not scalable to continue to grow and operate in this fashion. It is at this point that you'll be faced with the unavoidable fork in the road of whether to build an ad platform internally or partner with a platform provider. …
Cut & Paste is not a strategy
May 16, 2018 by: Brian McVey
Business is booming. You’re experiencing double digit growth month over month, so you’re hiring 2-3 Strategists a month to keep pace. Chest bump. Your HR team is hard at work scouring LinkedIn and combing through resumes to find the most talented and strategic digital marketers to add to your team. The candidates have heard of your company (and its explosive growth) and can’t wait to get to work to push your client’s strategy to the next level …
Do you have a failure to launch?
May 01, 2018 by: Brian McVey
Your largest manufacturing partner calls you on a Friday with a unique, large and heavy opportunity. They’re releasing a new product and to jumpstart sales, they’d like to spend money in PPC at the local level for all of their vendors – and they’ve selected your agency to execute.
The math is impressive - $750 per account for all 900 certified vendors for 90 days = $2 million media buy! Today is your lucky day. There’s just one problem…Right sizing your Client-to-Strategist Ratio
Apr 18, 2018 by: Brian McVey
After years of studying this phenomenon and studying agencies of all sizes, Fluency finally has the answer: There is no correct answer.
Digital marketing companies around the world struggle with similar challenges around staffing, scaling, and strategizing. One of the most pressing issues is finding the right number of clients to be managed by an individual strategist. Typically, the formula involves a combination of:
